this is Abbas Alhani who is from Saudi Arabia. I am studying Mechanical Engineering at Portland State University. i have been at PSU since 2014. first two years i am studying English language. Then i have started my degree. I am not that person who been interesting with social media. I am who interesting at works by hand. By the way, I have never really considered the effect of pop culture talk into my results when it comes to buying something off the shelf because pop culture has clearly taken over the conventional advertising sector. Before I investigate deeply into how I feel pop culture has affected my decision production, let me make high light of what pop culture is and its relation to the American customer culture today. Popular culture (also called pop culture) is generally familiar by members of a culture as a set of the practices, beliefs and objects that are leading a society at a given point in time. Popular culture also includes the activities and feelings produced as a result of interaction with these overriding objects. In sure the influenced in modern times by media, this collection of ideas invades the everyday lives of people in a given society. In addition, pop culture dates back to the nineteenth century and is therefore historical in nature. Marketers in the nineteenth century found a way of imparting pop culture into marketing. They made use of what was in trend then to influence people to purchase their goods and services. Through media stations such as television and radio, they were able to effect how a lot of people dress, how they walk, how they talk and even what they eat. Through putting a lot of these contents in advertisements, they have been able to slowly but surely influence the lifestyles of people generally. Pop culture trailed down from the nineteenth century and basically held waves in the 20th century. Not only was it used to influence the general way of life of the American people and the world in general, it was also used to choose the course of the 2nd World War through understated advertising. Transporting it back to the twenty-first century and how far and wide form media has taken the world more closer than it was in the 19th Century; I will say that pop culture has really done a lot of influencing not only on the American culture but also the world at large. The Greatest Movie Ever Sold which was produced in the year 2011 went on to perform intensely in the market and also got a good rating from Rotten Tomatoes did so because it helped a lot of goods and services through pop culture. Music that made wave then was infused into the movie which general dealt with marketing and sales of goods and services to pull buyers and influence decisions. Personally, the way I dress and even my personal effects are all products of pop culture. I may not have noticed it then but looking at it now, everything seems to point at the fact that pop culture has influenced me a lot. The use of media for an even and wider distribution of pop culture has shifted the American Culture from the shores of America to every corner of the world. Not only have ways of life changed, it has also created a kind of major awareness and has also brought about a lot of change to this receipt cultures.